The 12 Best July 2023 Beauty Launches

In the midst of summer, you might assume things are slow by way of new beauty products. As it turns out, it's the complete opposite. From new innovations in skin care to inspiring new trends like latte makeup, July has proven to be a very exciting month for newness.

We've got Hourglass' first foray into skin tints, a viral sunscreen that's finally made its way to the States, and a liquid pimple patch that is going to change the way you approach acne treatment for the better. Plus, there are plenty of fun things for all of your makeup and hair needs.

Below, get acquainted with the 12 best beauty products that launched this month.

Osea Undaria Cleansing Body Polish

To shop: $48; osea.com

The latest addition to the brand's best-selling Undaria collection, this gel-to-milk body polish combines physical exfoliants and AHAs to promote cell renewal and smooth skin. It also cleanses as it softens, leaving skin bright, smooth, and moisturized in just one spa-like step.

Kiehl's Truly Targeted Acne-Clearing Pimple Patch with Salicylic Acid

To Shop: $30; kiehls.com

Hailed "the invisible liquid pimple patch," Kiehl's' latest spot treatment is a breathable seal that helps clear breakouts while layering beautifully with sunscreen and makeup. It is made with 2% salicylic acid to reduce inflammation and clear out pores, and contains niacinamide and licorice root to brighten up post-blemish marks.

Hourglass Veil Hydrating Skin Tint Foundation

To Shop: $49; sephora.com

The latest brand to join in on the skin tint revolution is Hourglass — and trust us, it's a good one. It provides sheer to medium coverage and goes on super lightweight so that it doesn't clog pores. It also contains nourishing ingredients like hyaluronic acid, plant-based squalane, and meadowfoam seed oil to strengthen your natural moisture barrier and keep skin hydrated. Turn to this when you want a dewy, natural-looking glow.

Maelys Re-Set Balancing Body Serum

To Shop: $69; maelyscosmetic.com

On the fence about whether a body serum is actually necessary or not? Well, this one from Maelys will convince you it's worth it. The skincare brand launched six new formulas to address a multitude of concerns, but we're partial to the Re-Set, which tackles body acne. It sinks right in and contains ingredients such as hyaluronic acid and an amino acid complex to help control excess oil, keeping pores clear and reducing the appearance of blemishes.

Tula Radiant Skin Brightening Serum Concealer

To Shop: $32; tula.com

Tula has expanded its complexion collection, and we couldn't be more thrilled. This new concealer is a game-changer for when you're looking to brighten your complexion and even out skin tone and texture. You get buildable medium-to-heavy coverage that's still very breathable for your skin. It also contains ingredients like peptides and tea leaf caffeine to give your skin an instant boost of radiance. Out July 31st, this is one launch you'll want to snag ASAP.

Function of Beauty Curls With Benefits Spray

To Shop: $12.99; target.com

We love a customizable product, and this leave-in spray is one to watch for anyone with curly hair. Made with coconut oil, vegan squalane, and castor oil, this spray will add hydration and definition to your curls while also giving them a flexible hold. If you have more specific hair concerns, such as dullness and damage, you can add up to three boosters to better address them. It's the ultimate way to give your curls some T.L.C.

Rare Beauty Perfect Strokes Longwear Gel Eyeliner

To Shop: $19; sephora.com

Does Rare Beauty ever miss? No, and its latest launch is bound to be another fan favorite. This gel liner glides on so easily, and the color is bold and vibrant. But the best part is how long-lasting it is. Made with a waterproof formula, it won't smudge or move throughout the day - even in the most humid weather.

Ayesha Curry Sweet July Irie Power Face Oil

To Shop: $60; sweetjuly.com

Ayesha Curry has expanded her lifestyle brand to beauty with the launch of her first-ever skin care range. The collection consists of three products — a Pava Exfoliating Cleanser, Pava Toner, and Irie Power Face Oil — that celebrate her Jamaican roots. A standout is the Irie Power Face Oil, which is made with neem seed, tea tree, and rosemary oil to treat skin concerns such as acne, hyperpigmentation, and uneven skin texture.

Peach & Lily Copper Peptide Pro Firming Serum

To Shop: $49; peachandlily.com

Hopping on what seems to be the buzzy ingredient of the moment, Peach & Lily's newest launch is all about peptides. This lightweight serum contains 0.2% copper peptide (which is what gives it this mesmerizing shade of blue), amino acids, and 12 other forms of peptides to smooth and tighten skin. You'll also find hydrating ingredients such as hyaluronic acid, squalane, and Korean herbal roots to support your skin barrier and strengthen elasticity.

Bioré UV Aqua Rich Sunscreen

To Shop: $9.97; amazon.com

Making its U.S. debut at long last is Bioré's viral sensation sunscreen. It has unique aqua capsules that release moisture once you lather it on, allowing it to evenly distribute SPF protection onto the skin. It's also super hydrating thanks to ingredients like hyaluronic acid. Consider it an instant summer staple.

Laura Mercier Caviar Stick Eye Shadow in Dark Cacao

To Shop: $32; sephora.com

Laura Mercier's eyeshadow sticks are iconic for good reason. This month, they're expanding with lush new shades and matte finishes. The dark cacao is a rich deep brown with red undertones that make for a luxe smoky eye.

Tatcha Indigo Cleansing Balm

To Shop: $38; sephora.com

Washing away hard-to-remove makeup can be harsh for sensitive skin — until now. This cleansing balm was specifically made for those prone to irritation. It contains cleansing lipids that not only remove makeup, but also restore moisture to the skin. The standout ingredient? A Japanese Indigo extract that helps balance and soothe irritation.

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